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market research Research

Customer Surveys, Employee Surveys, Mystery Shopping and Market research are crucial to the vitality of any business, and if utilized correctly, can positively affect an organization’s understanding of the market, their customers and their employees. Whether you are looking to increase sales, improve customer service, or enhance employee satisfaction, Peak Surveys will partner with you in designing the research tool you need to meet your goals.

Peak Surveys

Peak Surveys employs both quantitative and qualitative methods in their market research and provides you with the objective, independent, feedback required to drive your business. All of our research tools are designed for each client’s needs and goals and can be customized for most industries. Industries we have experience with include, but are not limited to: Accounting, Automobile, Catalog, City/County Services, Country Clubs, Education, Engineering, Healthcare, Housing Development, Retail, and Technology. More information about Peak Survey's...>

Quantitative Research

Quantitative research obtained through methods such as customer surveys, employee surveys, and market research surveys, can provide useful objective information about customer, and employee satisfaction and behaviors.

Qualitative Research

Qualitative research uncovers more in-depth insight using one-on-one interviews, focus groups, ethnography and mystery shopping, delving deeper into behavior, loyalty, and decision making.

Methodology

Although different research tools each have their own unique requirements, Peak Surveys follows a similar methodology that allows for completely customized and usable outcomes.  

Design

We partner with your key staff to design a comprehensive research tool that will be created to ensure usable outcomes.  The tool is customized to include your specific wants, needs, and goals.

Testing

When possible, Peak Surveys then tests the tool with several clients or employees to ensure questions are clear and concise, and that the tool will deliver the results needed for analysis. The testing ensures areas important to the respondent have not been omitted, and that any technology utilized in the process will function properly.

Data Analysis and Reporting

Peak Surveys makes use of the most current technology for the analysis of research and we provide a comprehensive report whether it be a top line report or an in-depth analysis.  Peak Surveys then partners with you in further analysis to apply the findings to your business, create action items and follow through with identified successes and failures.

Pricing

We offer a wide range of services from consulting on an in-house survey, to a full-service customer or employee feedback system.


marketing research